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"If you want to have impact, then IT, healthcare, and industrials will be the core three elements."
That's what Anna V ? n ? 'nen, head of listed impact equity at AXA Investment Managers, has to say about her company's People and Planet Equity strategy, which aims to make money while having a positive impact on the world.
To do that, V ? n ? 'nen says, investors have "burnt their fingers" in the past two years, asking more questions about performance and less about greenwashing.
"The whole industry has a big issue with performance," V ? n ? 'nen tells the Guardian.
"Investors and clients used to be worried about greenwashing but now they ask more questions about performance.
Now it's about performance, it's about tracking error, it's about the predictability of the performance."
To that end, V ? n ? 'nen's strategy focuses on investing in companies that have the potential to change the world for the better and at the same time make a lot of money for their shareholders.
Among her top holdings: John Deere, which has placed cameras in its tractors that take pictures of the ground in real time, andSAP, which provides software to help companies with
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Social Entrepreneurship
Spotlight
Celebrity Chef Jamie Oliver Backs Social Saturday
UK will be celebrating its first national celebration of social enterprises dubbed as Social Saturday. World famous celebrity chef Jamie Oliver, who founded the Fifteen restaurant chain.